The Making and Selling of Post-Mao Beijing

By Anne-Marie Broudehoux

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About the Book

Describes the changing life of the city and its inhabitants during the final decades of the twentieth century and examines the complex forces at play in the search for modernity. The author presents us with four case studies of how the city is marketing and selling itself (including its refurbishment for the 2008 Olympic bid) and concludes that Beijing's urban image construction may provide an avenue for opposition groups to challenge the hegemony of those in power.

Table of Contents

1. Introduction 2. Selling the Chinese City: Theory and Practice of Urban Imagine Construction 3. Selling the Past: Nationalism and the Commodification of History at Yuanmingyuan 4. The Malling of Wangfujing: Commercial Redevelopment in the Selling of Places 5. Staging the Event-City: Olympics, Anniversaries, and the Politics of City Marketing 6. Contested Visions: Resistance, Subversion, and the Politics of Urban Redevelopment 7. The Making and Selling of Beijing Bibliography